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Książka Hospitality Sales and Marketing

Oferujemy do sprzedaży doskonałą anglojęzyczną książkę dla wszystkich osób zajmujących się marketingiem i sprzedażą w hotelach:

Hospitality Sales and Marketing - James R. Abbey - III edycja
Książka nowa - miękka okładka - 564 strony.
Wydawca: American Hotel & Lodging Educational Institute
Jedyny egzemplarz - cena 65 zł
Na życzenie wystawiamy faktury VAT

W przypadku pytań lub zamówienia prosimy o maila na adres redakcja@hotelinfo24.pl

Spis treści:
PART I: Introduction
Chapter 1: Introduction to Hospitality Marketing and Sales
- Today's Hospitality Trends
- Marketing and Sales
- Management's Role in Marketing and Sales
- The Importance of Sales
Chapter: 2 The Marketing Plan: The Cornerstone of Sales
The Marketing Plan
Chapter: 3 TheSales Office
The Marketing and Sales Division
Organizing s Sales Office
- Developing the Sales Office Communication System
- The Automated Sales Office

PART II: Sales Techniques
Chapter: 4 Personal Sales
- Prospecting
- Preparing for the Presentation Sales Call
- The Presentation Sales Call
- Improving Sales Productivity
- Chapter: 5 Telephone Sales
- Basics of Telephone Communication
- Outgoing Calls
- Incoming Calls
- Telephone Sales Operations
Chapter: 6 Internal Marketing and Sales
- What Is Internal Marketing?
- What is Internal Sales?
- Internal Marchandising
- Special Services and In-House Promotions

Chapter: 7 Resturant and Lounge Sales
- Positioning Resturants and Lounges
- Merchandising Food and Beverages
- Promoting Restaurants and Lounges
- Building Repeat Business
- Other Food Service Operations

Chapter 8: Catering and Meeting Room Sales
- The Catering Department
- Catering Sales
- Other Food and Beverage Sales
- Meeting Room Sales
Chapter 9: Advertising and Public Relations
- Why Advertise?
- Types of Advertising
- Developing an Advertising Plan
- Advertising Agencies
- Public Relations and Publicity

Part III. Marketing
Chapter: Marketing to Business Trevelers
- Business Trevelers
- Meeting the Needs of Business Travelers
- Reaching Business Travelers
Chapter 11: Marketing to Leisure Travelers
- Individual Leisure Travelers
- Group Leisure Travelers
- Leisure Travelers and Small Properties
- The Timesharing Option
Chapter 12: Marketing to Travel Agents
- Travel Agencies
- Meeting the Needs of Travel Agents
- Finding Travel Agents
- Reaching Travel Agents
Chapter 13: Marketing to Meeting Planners
- The Group Meeting Market
- Finding Association and Corporate Group Business
- Reaching Association and Corporate Meeting Planners
Chapter 14: Marketing to Special Segements
- International Travelers
- Honeymooners
- The Sport Market
- Government Travelers
- Travelers with Disabilities
- Other Special Segments

DANE KONTAKTOWE

email: redakcja@hotelinfo24.pl

Data dodania: 2013-04-28

Ilość odsłon: 587

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